Process
A clear path from conversation to launch.
No perfect brief or industry vocabulary required — we help turn what you know about your buyers, collections and customers into a clear digital plan.
How we move
We flow and match with your workflow, your wants, and your needs.
Move your cursor — the flow responds
The engagement
- 01Conversation
- 02Audit
- 03Direction
- 04Production
- 05Build
- 06Review
- 07Launch
- 08Support
Before we begin
- —Current website, if any
- —Brand assets
- —Product or collection information
- —Examples you like (brands, sites or lookbooks)
- —Business goals
- —Needed functionality
- —Timeline
- —Approximate budget range
Signature Offer
The Digital Refresh
A coordinated transformation for apparel brands, wholesalers, showrooms and creative studios that have outgrown their current online presence.
Discover
- Business review
- Buyer and customer goals
- Audience
- Existing assets and imagery
- Technical needs
Direct
- Visual direction
- Website and collection architecture
- Photography planning
- Content plan
- Feature specification
Create
- Photography production
- Website design
- Copy development
- Collection and product organization
Build
- Responsive implementation
- Forms, inquiries and workflows
- Analytics
- SEO foundations
- Quality testing
Launch
- Final review
- Mobile testing
- Domain launch
- Owner training
- Post-launch checklist
Evolve
- Optional ongoing updates
- Content support
- SEO improvements
- Digital workflow enhancements
Projects are scoped according to content, photography, catalog size, integrations and functionality.
Why Jayel
Industry context changes the work.
We are not approaching your company from the outside. Our perspective comes from experience in fashion, wholesale, photography, e-commerce, content and emerging technology — so we can recognize what makes a brand distinctive, and what is creating friction for buyers and customers online.
We Understand the Industry
Fashion is visual, fast-moving and relationship-driven. Buyers, seasonal collections and showroom appointments shape how the business works — your digital presence should support that reality.
We Connect the Pieces
Website, photography, copy, commerce and content are developed as one experience, so a collection looks consistent from line sheet to Instagram.
We Build for Real People
Every decision should help an owner manage the business, a buyer find what they need, or a customer take action on their phone.
Part of the deal
Maintenance and support are 100% included — you'll never feel stranded.
Launch isn't the end of our work together. Keeping your site running, secure and current is part of the engagement, not a separate invoice. We work to make sure every client always has someone to turn to.
Always reachable
Questions, fixes and tweaks don't end at launch — we stay on call.
Ongoing maintenance
Updates, security and performance are part of the deal, not an afterthought.
Never stranded
If something breaks or the business shifts, we're already in your corner.
Ready when you are